A :30 second TV spot produced for UNO, designed to enhance the university's brand on a national level.
A sterile conference room with blazing fluorescent light and glass walls that let in the rest of the busy world is no place to conjure up a creative way to tell your story. But I know, as humans, our soul’s desire is to connect with others in authentic ways. So I press forward and ask her, ‘Why do you come to work here every day?’
A look that started with confusion, then changed to conviction, told me we were about to hear the good stuff...”
The power of a purposeful visual narrative can unite, teach, motivate, persuade, and ignite our imagination.
According to Peter Guber’s best seller, Tell to Win, “Narrative is always lurking, ready to give emotion to information, shape to experience, and propulsion to purpose.”
The paths may look different across industries, but the objective is the same: giving propulsion to purpose. We have found no better way to do this than through compelling video.

A :30 second TV spot produced for UNO, designed to enhance the university's brand on a national level.
As President of Reliant Studios, part of my job is to extract the nuances of life that make for compelling stories for the dozens of videos that we pr[...]
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