The Nebraska WIC team hired Reliant to produce two training videos for their program: a video to train cashiers, and a video to familiarize participants with the program. Reliant partnered with Vivayic, who was designing the program’s new learning materials, to produce simple, clean, informative, yet engaging videos.
True to our values, we used real WIC participants and grocery store cashiers. This helped immediately endear the audience to the WIC program and also helped create a sense of comfort and familiarity with material that can feel overwhelming and difficult to understand.
Even though we produced the videos in 2009, they are still two of our favorites!