I sat down a couple of years ago and tried to count how many times I’d moved – 34 is the number of moves that I could remember between birth and the age of 23. No military. No job relocating. We were just always on the lookout for something “perfectly ideal.”

I’ve been conditioned to pursue the ideal in everything. When I let that pursuit get out of control, people (myself included) get hurt. But when used within proper boundaries, the pursuit of idealism is what pushes myself and the rest of the team to seek excellence. So that’s what I do. I try to cast the vision that allows us to reach our potential and to impact our clients in big ways.

So why authenticity? I’ll just say that I was impacted by people in my life who chose to maintain a false reality in order to manage their wounds. This deception caused me to crave honesty and transparency later in life. It turns out there are a lot of other people out there that crave the same thing – in relationships with people and companies. People don’t seem to desire fabrication as much as they used to. People want what’s real.

Mike Sukraw


CEO

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Kristin Sukraw