Nebraska Furniture Mart // “Oh What Fun! Pillow Fight”


Nebraska Furniture Mart



Services Provided


Project Description

‘Tis the season for a pillow fight!

Before the holidays, we teamed up with Redstone, a communications agency based out of Omaha, Nebraska, to produce Nebraska Furniture Mart’s “Oh What Fun!” holiday campaign.

Coordinating and shooting four different commercial spots, we sought to capture the excitement (and Christmas joy!) of folks of various ages and interests with their gifts from Nebraska Furniture Mart. Each spot was edited into either a :30 or :15 spot, providing teasers for online marketing, as well as broadcast.

For the “Pillow Fight” spot, actors (actually, a mother-daughter duo) Kelly and Alex gladly spent a couple hours jumping on a bed and blowing feathers all over the set. Take after take, feathers were flying everywhere!

Behind-the-scenes, the crew was plucking through feather pillows to find the perfect ones, hoping the feathers would remind viewers of winter snow falling. (Little did we know that we would be haunted by these feathers for weeks to come — finding them in our bags, coats, cars and travel cases!)

All the hard work was worth it — you can’t help but smile seeing how much fun they’re having!

Let us know what you think!


About Allea Grummert