We had an absolute blast filming these commercials for the newly-minted Doane University (new name, same Doane you remember). As part of their rebrand for becoming a university, they commissioned us to film four unique stories. Each of these stories is different, following a varied — and sometimes longer — path to becoming a student at Doane, but they all have one thing in common: they’re adult learners.
Doane has been providing courses for adult learners for almost three decades, which is incredible! They understand flexibility, working to know their students personally and encouraging them to reach after those long sought-after goals.
Though you’ll only see two examples here, we actually filmed four different stories and produced three videos for each — a :15 (for online pre-roll ads), a :30 (for broadcast), and an extended cut (for web).