This recruitment video does more than share what TELCOR does, it shows who TELCOR is.
In our first creative session, we read through dozens (kid you not) of surveys of what current employees appreciate about their job. On our whiteboard, we tallied up similarities we heard over and over again. With a long list of 20+ benefits of working at TELCOR, we selected ones with the most tallies and ran with those themes for our creative direction.
When people search for job listings on the TELCOR website, now they can get an idea of their culture by simply watching a video!