Goals The objective with our initial Tabitha spots was to re-brand and re-position Tabitha. They desired to move away from an identity that was based on traditional, institutionalized health care to a focus on community and life services for the elderly. Tabitha had quietly grown and innovated over the last several years, but this expansion was largely unknown to the public. Another goal of the TV spots was to emphasize that regardless of the stage, age or issue with your elderly family member, Tabitha should be the first elder care living community that comes to mind. This involved educating the [...] Read more »