A :30 second TV spot produced for UNO, designed to enhance the university's brand on a national level. Read more »
How to use Games in Meetings to Stimulate Creativity
Brainstorming sessions have proved to be an invaluable tool at Reliant. Time and time again, I’m surprised at our team’s ability to collectively develop an idea or concept that is far better than what any of us could come up with individually. But, every now and then, a brainstorming meeting can stall. The energy level is low and everyone is frozen by the pressure of developing creative ideas. There are many tactics leaders can use to avoid this potential stagnation, but one effective method we’ve found is surprisingly simple: start every brainstorming meeting with a game. Why play games? Creative [...] Read more »
Josh the Otter // Case Study
A video designed to educate children and adults about water safety through the use of a compelling and emotional story. Read more »
“Tabitha is the Answer” // Case Study
Goals The objective with our initial Tabitha spots was to re-brand and re-position Tabitha. They desired to move away from an identity that was based on traditional, institutionalized health care to a focus on community and life services for the elderly. Tabitha had quietly grown and innovated over the last several years, but this expansion was largely unknown to the public. Another goal of the TV spots was to emphasize that regardless of the stage, age or issue with your elderly family member, Tabitha should be the first elder care living community that comes to mind. This involved educating the [...] Read more »
