We have grown a lot in our skills over the last couple of years. But there is one particular skill set that seems to be rising above the rest. We have become so passionate about perfecting our interviewing skills. As a result, we have been able to help our clients connect with their audiences with more depth than before. I (Mike), personally, had the recent privilege of watching Kristin take several university professors to a place where they felt safe enough to shed their tears during an interview. But getting people to that place takes a lot of intentionality. Now we are sharing that process with the world.
Thank you to AdVents Magazine published by the Direct Marketing Association of Washington for recognizing the relevance of these skills. We hope these tips are able to impact many organizations.
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Reprinted with permission from the DMAW